Privacy Policy

Last updated: 4 April 2026

This Privacy Policy explains how Nail Salon Direct ("we", "us", "our") collects, uses, and protects information when you use our website at nailsalondirect.com ("the Site"). We are committed to protecting your privacy in accordance with UK GDPR and the Privacy and Electronic Communications Regulations (PECR).

1. Who we are

Nail Salon Direct is an independent UK nail salon directory. You can contact us via our contact form.

2. What data we collect

2a. Data you give us

If you use our contact form or claim a listing, we collect:

  • Your name
  • Your email address
  • Any information you include in your message

This data is stored securely via Netlify Forms and is only used to respond to your enquiry.

2b. Analytics data (if you consent)

If you accept analytics cookies, we use Google Analytics 4 (GA4) to collect anonymised information about how visitors use the Site. This includes:

  • Pages visited and time on page
  • Device type and browser
  • General geographic region (not precise location)
  • How you arrived at the Site (search engine, direct link, etc.)

We do not collect this data unless you explicitly accept analytics cookies via our cookie banner. GA4 is configured with IP anonymisation enabled.

2c. Data we do not collect

  • We do not require you to create an account
  • We do not collect payment information
  • We do not collect your precise location (geolocation features are opt-in, browser-side, and not transmitted to us)

3. Cookies

We use cookies as described in our Cookie Policy. In summary:

  • Strictly necessary cookies: Used for the cookie consent banner itself. No consent required.
  • Analytics cookies (Google Analytics 4): Only set if you click "Accept" on the cookie banner.

You can change your cookie preferences at any time by clicking the "Cookie settings" link in the footer.

4. Legal basis for processing

  • Contact form / claim form: Legitimate interests (responding to your direct enquiry).
  • Analytics cookies: Consent — we only activate GA4 after you have accepted analytics cookies.

5. How long we keep your data

  • Contact/claim form submissions are kept for up to 12 months, then deleted.
  • GA4 data retention is set to 14 months.

6. Third parties

We share data with:

We do not sell your data to any third party.

7. Your rights (UK GDPR)

You have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data
  • Withdraw consent for analytics at any time (via cookie settings)
  • Lodge a complaint with the ICO at ico.org.uk ↗

To exercise any of these rights, please use our contact form.

8. Business listing data

Salon information (names, addresses, phone numbers, etc.) displayed on the Site is compiled from publicly available business information and maintained through ongoing checks and business-owner updates. If you are a business owner and wish to update or remove your listing, please use our Claim your listing page.

9. Changes to this policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page will reflect any changes. Continued use of the Site after changes constitutes acceptance of the updated policy.